Google Panda 4.0 and VSEO

Hi Guys,

This week I shall be covering two different topics; the latest Google algorithm update and Video Search Engine Optimisation (VSEO)

 

Google Panda 4.0 Algorithm Update

Google originally launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low Google Panda 4.0 Updatequality and low content sites away from the top ranking results and give the actual quality sites their due.

Panda 4.0, which Google and Matt Cutts confirmed began rolling out a couple of days ago, has definitely caused some waves in the search results. While it’s not exactly clear what has changed and what’s been affected, a lot of sites are seeing an improvement in traffic.

Here is a useful tool you can use to see how the Google Algorithm updates have affected your clients websites: http://www.barracuda-digital.co.uk/panguin-tool/

 

References

http://seoupdates.info/difference-between-google-panda-and-google-penguin/ (Very useful article explaining the difference between the Google Panda and Penguin updates)

http://searchenginewatch.com/article/2345884/Google-Launches-Panda-4.0 (I recommend reading this one!)

http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

http://moz.com/blog/panda-4-payday-loan-2-and-ebays-very-bad-day?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MozBlog+(Moz+Blog)


 

Video Search Engine Optimisation (VSEO)

 

YouTube accounts for over 98% of all videos viewed at Google sites! So it is very important to ensure that all videos that are properly optimised.
Video Search Engine Optimisation VSEO

So, how do we optimise videos?

–          Create an engaging video

–          Use your keywords wherever you can, titles, descriptions and categories

–          Use Google Video sitemaps

–          Build a page and optimise the page for every video produced

–          Use Google Analytics and YouTube Analytics to monitor views

–          Utilise thumbnails for videos

–          Allow user comments

–          Promote videos using social channels and press releases

–          Have a detailed video description with a link to the company site

–          If possible, use the video script in the description

 

References

http://www.searchprosystems.com/great-vseo-tips-that-are-often-ignored

http://www.seroundtable.com/archives/018008.html

 

Enjoy!

Does a site ever truly recover from a penalty?

Hey Guys,

 

Here is the first of many, SEO blog posts you shall receive from my lovely self. Each Friday I shall pick a few important SEO topics to share with you.

This week I thought it would be useful to read about the Google Penalty Recovery..

(A Google penalty is a general term that refers to a negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. Google penalises sites for engaging in practices that are against its webmaster guidelines such as building spammy backlinks. These penalties can be the result of a manual review or algorithm updates such as Google Panda or Google Penguin.)

 

Can the Disavow tool itself revoke a penalty?

To disavow or remove – what is more effective in the long run?

Is it likely that Google will stamp down on sites that are demanding lots of money for link removal?

Does a site ever truly recover from a penalty?

 

Here are a just a few questions that are answered by 7 SEO professionals in the blog article below:

 

http://www.blueclawsearch.co.uk/blog/2014/05/08/the-google-penalty-recovery-panel-7-seo-experts-share-their-thoughts/

Enjoy!