7 Google+ Local Mistakes Marketers Make

Found this really useful infographic which shows some common mistakes that marketers make when using Google+.

Google+ local mistakes marketers make

References

http://www.digitalinformationworld.com/2013/12/3-infographics-to-master-googleplus-local.html

 

 

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Knowledge graph visbility

What is the Google Knowledge Graph?

Hi Guys, Happy Friday!

This week I am going to look into the Google Knowledge graph, what it actually is and how to increase your client’s visibility.

So, what is the Google Knowledge Graph?

  • The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources. Knowledge Graph display was added to Google’s search engine in 2012, starting in the United States, having been announced on May 16, 2012.
  • It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves.
  • Knowledge Graph information flows into new units, these panels appear to the right of Google’s regular results, rather than disrupt those familiar links. Knowledge panels don’t always appear, only showing up only when Google deems them relevant. But when Google does think they’re relevant, they’re a pretty cool search exploration tool.

Google knowledge graph example

  • Image Carousels: With a carousel at the top of the results page, you can get a more complete picture of what you’re curious about. For example, you can search for exciting tourist attractions in Coventry.. (because everybody wants to visit Coventry don’t they?) More specifically for our clients, users might search for ‘New Audi Cars’ or ‘Popular Cars 2014’.

Google knowledge graph image carousel

How does the Knowledge graph effect SEO? 

SEO has changed dramatically over the last few years. Google’s Knowledge Graph and semantic search transition from  “keyword strings to people, places and things” has resulted in an almighty shift in how professional SEO’s must now think, process information and work with clients.

With the introduction of the Knowledge Graph, the post-Panda algorithm content issue has been somewhat resolved! Because the Knowledge Graph is able to make connhappy SEOections among semantically similar phrases, creating and optimising a single page provides the potential to rank for all synonyms. This not only allows a site to rank for multiple keywords while staying in line with Panda, but also provides a better user experience because visitors won’t have to read through all the fluff to find the information they are looking for. Therefore, the added benefit could be gained of increased engagement on the website.

How can I make my client’s site appear in a knowledge panel?

Unfortunately, there is not a simple way to ensure that your client’s website shows up in a knowledge panel however, there are a couple of tips to help improve visibility.

1)      Freebase – You could head over Freebase, open an account and contribute content

2)      Schema Mark-up – Tagging parts of your pages with commonly used schema might be helpful

3)      Google+ – There’s no doubt that Google+ sits in the middle of a lot of the knowledgeKnowledge graph visbility graph, particularly about places. So claim and optimise your presence, which also extends to getting reviews.

4)      Wikipedia – Wikipedia is a primary source of data for the Knowledge Graph. If you’ve got a lot of time, patience and can be objective rather than subjective you can wade into Wikipedia to help create company profiles, provide reference links (more important than you may imagine) and generally ensure that your brand is represented in as many legitimate places as possible. Knowledge Graph Optimization (KGO) is about making it easy to connect to as many relevant entities as possible so that search engines better understand your site on a ‘thing’ level and can pass important meta information between connected entities.

References

http://en.wikipedia.org/wiki/Google_Knowledge_Graph http://www.google.co.uk/insidesearch/features/search/knowledge.html http://www.google.co.uk/insidesearch/features/search/knowledge.html#knowledge-graph-carousel http://www.blindfiveyearold.com/knowledge-graph-optimization http://searchengineland.com/google-launches-knowledge-graph-121585

Hope you all have a great weekend!

Google Panda 4.0 and VSEO

Hi Guys,

This week I shall be covering two different topics; the latest Google algorithm update and Video Search Engine Optimisation (VSEO)

 

Google Panda 4.0 Algorithm Update

Google originally launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low Google Panda 4.0 Updatequality and low content sites away from the top ranking results and give the actual quality sites their due.

Panda 4.0, which Google and Matt Cutts confirmed began rolling out a couple of days ago, has definitely caused some waves in the search results. While it’s not exactly clear what has changed and what’s been affected, a lot of sites are seeing an improvement in traffic.

Here is a useful tool you can use to see how the Google Algorithm updates have affected your clients websites: http://www.barracuda-digital.co.uk/panguin-tool/

 

References

http://seoupdates.info/difference-between-google-panda-and-google-penguin/ (Very useful article explaining the difference between the Google Panda and Penguin updates)

http://searchenginewatch.com/article/2345884/Google-Launches-Panda-4.0 (I recommend reading this one!)

http://searchengineland.com/google-begins-rolling-panda-4-0-now-192043

http://moz.com/blog/panda-4-payday-loan-2-and-ebays-very-bad-day?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MozBlog+(Moz+Blog)


 

Video Search Engine Optimisation (VSEO)

 

YouTube accounts for over 98% of all videos viewed at Google sites! So it is very important to ensure that all videos that are properly optimised.
Video Search Engine Optimisation VSEO

So, how do we optimise videos?

–          Create an engaging video

–          Use your keywords wherever you can, titles, descriptions and categories

–          Use Google Video sitemaps

–          Build a page and optimise the page for every video produced

–          Use Google Analytics and YouTube Analytics to monitor views

–          Utilise thumbnails for videos

–          Allow user comments

–          Promote videos using social channels and press releases

–          Have a detailed video description with a link to the company site

–          If possible, use the video script in the description

 

References

http://www.searchprosystems.com/great-vseo-tips-that-are-often-ignored

http://www.seroundtable.com/archives/018008.html

 

Enjoy!

Blogging Content

How to Improve Blog Readership

Hi Guys,

 

This week I shall be covering ‘How to Improve Blog Readership’ and the different departments within the company that are involved in a quality blog.

 

How to Improve Blog ReadershipBlogging Content

Blogs are very important for companies because they allow the publication of regular content which both helps raise their ranking in the search engine results pages and engage with customers. It is important to remember that blog posts should be written for real people and not for the sole purpose of search engine optimisation. Here are some tips to improve blog readership:

 

Focus–  It is important to focus on key phrases or a key topic in the blog but the blog content should not be flooded with keywords. The blog post should provide the user with unique and engaging content.

Blog Comments– It is important for blogs to allow comments so that users can leave their feedback on the blog post and engage with both the company and other readers.

Engage – When a user leaves a comment on the blog the client should reply to the comment, this will leave the user feeling involved.

Social – Blog posts should be shared on social media networks to reach a larger audience, there should also be social sharing buttons on the blog to allow users to easily share content within their network.

Share – Use social to share blog posts several times. (see image below showing the different patterns of distributing blog posts on different networks)

Internal linking– The blog should easily be accessible from the clients main page and vice versa – the client should easily be able to access the clients website from the blog.

Media – Thousands of blog posts occur each day and you need to ensure that yours stands out from the crowd! ALWAYS include images in your blog posts and if possible include a relevant video to improve user engagement & reduce bounce rates. Info graphics are very popular, so if you have the resources then try and get regular info graphics created by the design team.

Newsletters – Encourage users to sign up to your clients newsletter or blog.

See the whiteboard still below from MOZ on 10 tactics to improve blog readership:

Blog Readership SEO Tips

 

So, what should I do for my clients? 

  • Request keyword and topic research to highlight popular terms and phrases (Search)
  • Put in a content brief to write an engaging piece of content around a target topic or keyphrase (Content)
  • Get images and videos sourced, get an info graphic created by the design team where appropriate (Design)
  • Ensure that the blog post is optimised for SEO purposes (Search)
  • Share and promote the new blog post on social channels (Social)
  • Share  and promote older blog posts (Social)
  • Ensure that blog comments are responded to (Social)

 

References

http://moz.com/blog/10-tactics-to-improve-blog-readership-whiteboard-friday

Enjoy your weekend!

Does a site ever truly recover from a penalty?

Hey Guys,

 

Here is the first of many, SEO blog posts you shall receive from my lovely self. Each Friday I shall pick a few important SEO topics to share with you.

This week I thought it would be useful to read about the Google Penalty Recovery..

(A Google penalty is a general term that refers to a negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. Google penalises sites for engaging in practices that are against its webmaster guidelines such as building spammy backlinks. These penalties can be the result of a manual review or algorithm updates such as Google Panda or Google Penguin.)

 

Can the Disavow tool itself revoke a penalty?

To disavow or remove – what is more effective in the long run?

Is it likely that Google will stamp down on sites that are demanding lots of money for link removal?

Does a site ever truly recover from a penalty?

 

Here are a just a few questions that are answered by 7 SEO professionals in the blog article below:

 

http://www.blueclawsearch.co.uk/blog/2014/05/08/the-google-penalty-recovery-panel-7-seo-experts-share-their-thoughts/

Enjoy!